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hello!

my name is judy. I’m a designer, researcher, and strategist with 14+ years of design experience and eight years of leading design and strategy efforts for top-tier clients.

expertise

design

  • graphic & web design
  • brand & identity design
  • user experience
  • data visualization
  • user journeys
  • print layout & composition
  • storytelling

research

  • human-centered design

  • design thinking

  • workshops

  • ethnography

  • structured & semi-structured interviews

  • user personas

strategy

  • process-oriented approach
  • user-centric focus
  • insight development
  • brand strategy and messaging
  • content strategy
  • information architecture
  • end-user training

portfolio

stay tuned for a selection of new work

neighborhood arts profile
city of los angeles, department of cultural affairs

wellbeing index
city of santa monica, office of civic wellbeing

website redesign
sentient research, consulting firm