• ABOUT ME

    I am a designer with a background in traditional design (print/web) and a passion for design thinking, strategy, and research. I use design to analyze systems and content, create conversation objects to gain deeper insights, and establish compelling stories with good-looking print and web collateral.

  • Most recently, I worked with Lightray for the Los Angeles Fire Department (LAFD). I undertook the task of collecting, evaluating and restructuring the LAFD content from a variety of sources into one, cohesive, public-facing website. I also worked with the Lightray team to design the website to be user-friendly, mobile-responsive, ADA compliant, and, of course, beautiful. From there, we also rolled out FireStatLA, a platform that makes fire station response time statistics publicly accessible.

    Originally from western Pennsylvania, I received my BFA in Media Arts: Graphic Design at Robert Morris University. Shortly after, I moved to Los Angeles and started working as the designer for the communications department of International Medical Corps. I was there through the Haiti Earthquake, which was both a tragic and incredible life experience. In 2013, I received my MFA from Art Center College of Design where I was in the inaugural cohort of the Media Design Practices + Field Graduate Program. Part of this program was a nine-week experience working at the UNICEF Innovation Lab in Kampala, Uganda. During this time, my passion for design as a tool for inquiry rather than a polished end product was ignited.

    I am currently seeking a full-time opportunity where I can add value to a collaborative team while continuing to challenge my skills as a designer and a person. If you think we’d make a good fit, or you’d like to grab coffee and chat about dogs, fun new recipes and/or crazy RV road trips, please get in touch: judy.toretti@gmail.com.

  • get in touch:  310.570.9669  /  judy.toretti@gmail.com