Designer / Researcher / Strategist

I am a designer with a background in traditional design and a passion for design thinking, strategy, and research. I use design to analyze systems, gather meaningful user insights, alleviate pain points, and establish compelling visual narratives and future-focused websites and services. I have deep experience working with large institutions analyzing and distilling data and information for public use. In my practice I use a mixed-methods research approach coupled with human-center design principles, driving an iterative process. I am an alumna of the inaugural cohort of the Media Design Practices + Field Graduate Program at ArtCenter College of Design. My work includes projects for the Los Angeles Department of Cultural Affairs, The Los Angeles Fire Department, The City of Long Beach Innovation Team, and the City of Santa Monica Office of Civic Wellbeing.

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Clients

Design

graphic design, identity design, user experience, data visualization, user journeys, print layout and composition, typography, storytelling, prototypes, color theory

Research

human-centered design, design thinking, workshops, participatory action research, ethnography, structured interviews, semi-structured interviews, user personas

Strategy

process-oriented approach, user-centric focus, research synthesis, insight development, brand strategy and messaging, content strategy, information architecture, end-user training